10 April, 2009

Mirko Pallera: the "chemistry" of viral

Mirko Pallera attempts to explain, in this clip from Geek Files on CurrentTv, what the necessary ingredients are for creating a viral video.

In this short clip he talks about the new Viral-DNA model, designed by NinjaMarketing based on: tension/emotion/catharsis. 

Watch here the trailer and the other interviews... 

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