30, June, 2009
Ninja and ViralBeat launch Boppy all over Europe
A viral advergame and a word-of-mouth campaign in 7 countries promoting Artsana’s feeding pillow.
A new campaign by Ninja LAB to launch the Boppy feeding pillow on the net. “Mom’s Revenge”, the first online game dedicated to moms 2.0 has become, in less than two months a web sensation involving more than 1 and a half million ‘internauts’.