16 June, 2010

Party Report: The 14th Annual Webby Awards

From New York, Rozalia Jovanovic wrote a short piece for Flavorwire.com, which you can check out here.

If there’s a way to equalize the power in a room of high-powered celebrities, one way to do it is by giving everyone only five words to say what they have ...

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13 April, 2010

Not just pizza: Successful Italians.

Click here to read an italian article by Umberto Torelli on Ninja Marketing published in PC MAGAZINE March/April 2010 

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01 April, 2010

The changing web: Nils Andres and Alex Giordano discuss 3.0

During Marketing Conference 2.0 in Paris, Wired.it has put together the viewpoints of  Nils Andres (Brand Science Institute), Joshua Benton (Harvard University) and our own Master Ninja Alex Giordano on the new frontiers of the Web, Web 3.0.

Click here to read the italian article

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15 January, 2010

Marketing that changes your life – Interview with Mirko Pallera on Italia Oggi

The brand of the future, the brand that is already successful in the present, will improve our lives, becoming almost a branded life-coach. It will facilitate everyday routine with urban design projects and with user services that go beyond the core-business of the brand, superseding even the its surprise effect ...

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10 December, 2009

“Sex, pets and the absurd”, the wrong formula for viral marketing.

Click here to read an interesting italian article by Mirko Pallera, strategic & creative director of Ninja LAB, which came out in the magazine Nòva 24.

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30 November, 2009

Web-Ninjas for new marketing

Click here to read an article on Ninja Marketing published by the Italian newspaper Corriere della Sera.

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03 October, 2009

The ethics of Ninja’s non-conventional marketing

We include here the interview with Alex Giordano by Manifesto and which came out on 3 October 2009 in Chip&Salsa magazine.

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10 April, 2009

Mirko Pallera: the "chemistry" of viral

Mirko Pallera attempts to explain, in this clip from Geek Files on CurrentTv, what the necessary ingredients are for creating a viral video.

In this short clip he talks about the new Viral-DNA model, designed by NinjaMarketing based on: tension/emotion/catharsis. 

Watch here the trailer and the other interviews... 

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