Buzz is a highly intensive form of word-of-mouth communication and the hoped-for outcome of every successful non-conventional marketing operation.
Most companies think that what is actually an “outcome” of non-conventional actions is one the elements comprising media strategy.
We strongly believe that concepts and viral content must be included in the DNA of all the dynamics of company marketing and communications.
Everything might be rethought from a viral viewpoint, from product design to packaging, from distribution to media relations and finally of course to advertising and institutional communications.