Our work model anticipates intervention, first of all, on a critical mass of “influencers” and then through a series of actions designed to generate word-of-mouth communication.
In this way, with the subsequent launch of the product (or the application of traditional means), the results of the campaign are amplified by the initial buzz effect.
Our non-conventional approach is thus so much more powerful, thanks to the support and reinforcement of classical means (like TV, the press, radio, hoardings, banners) which maximize its effectiveness and optimize the media investment