Challenge:
Tim asked us to associate their brand with the theme of “recycling” and “sustainability” by giving young people the chance to express themselves through the language of music and spreading the concept of the “Tribe that recycles” in order to promote the new Tim Tribù 2.0 tariff.
Strategy:
Street Academy in December 2008 opened its doors to “What does Chaos sound Like ?” – the first virtual workshop on street music directed by Maestro Capone.
Capone, once a week for three months, published a complete video course to teach young people how to make “rubbish” sing, or rather, how to make musical instruments from waste material.
Results:
The project “Come suona il caos?” was an incredible success with, in particular, enormous media coverage in the online and offline press, in blogs and in web magazines, as well as on television with services by RAI, Mediaset and LA7. The final event, held in the Arenile di Bagnoli in Naples attracted 5000 people. This campaign won the Web Italia Award, the TP Award and Key Awards 2009.
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Website
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Website
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Evento
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Evento Finale
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Evento Finale
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Evento Finale
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Evento Finale
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