Challenge:
Artsana Chicco asked us to launch a word-of-mouth campaign all over Europe for Boppy, a pillow for weaning babies, the simple and ingenious idea of a young American mother.
Strategy:
“Mom’s Revenge” is the first viral advergame dedicated to mothers 2.0. New mothers can learn in a short time what to select from the thousands of pieces of advice proffered by their friends after delivery, discovering useful information on feeding and the growth of the baby.
But this is not all. Mom’s revenge also affects busybody mothers-in-law and husbands who are distracted and largely unwilling to help !
Results:
Dissemination of the Boppy campaign involved activities in relations and product testing with network influencers, through blogs and social media in 7 countries and in 6 languages.
The advergame became a web obsession in a very short space of time with more than 2 million internauts becoming involved.
